LinkedIn is a powerful platform for building a high-value audience, but merely sharing advice and tips isn't always enough to capture attention. Your content needs a creative angle that engages and entertains while still offering valuable insights.

To achieve this, you'll need to create a content marketing strategy. This strategy will help you clearly understand your goals, target audience, what to post on LinkedIn, and when to post.

In this post, we'll look into some of the most creative LinkedIn content examples to inspire your own ideas and increase your post engagement. If you're struggling to figure out what to post on LinkedIn to stand out or how to find trending topics, this guide will provide the answers you need to make an impact.

How often to post on LinkedIn?

The frequency of your LinkedIn posts depends on various factors like your industry, target audience, and goals. If you're building a personal brand, consider how active your industry is. For instance, industries like personal finance or marketing may warrant daily posts.

However, quality always trumps quantity. It's crucial to focus on creating high-quality, valuable content that resonates with your audience. Quality content sparks engagement through comments, likes, and shares. So, post as often as you can consistently produce top-notch content.

What is the 5:3:2 rule on Linkedin?

The 5:3:2 rule for LinkedIn content is all about finding the perfect balance between engaging your audience and promoting your products or services.

In this rule:

• Curation: Share five posts from other relevant sources that your audience will find valuable. This is known as curation.

• Creation: Share three posts of your own original content that is relevant and adds value to your audience's interests.

• Humanization: Share two personal and fun posts that showcase the human side of your brand, helping to connect with your audience on a more personal level.

Following this rule ensures that your LinkedIn content strategy remains balanced and effective in engaging your audience while also promoting your business.

10 Engaging ideas for what to post on LinkedIn

Now that you've determined your posting frequency and identified the type of content to share on LinkedIn, here are 10 post ideas to ignite your creativity:

1 - Share your expertise

LinkedIn serves as the corporate hub of social media—a space where every move is taken on purpose, except for occasional coffee breaks.

To make the most of LinkedIn's immense potential for your organization, focus on delivering what users value most: educational content. According to Demand Gen, users are hungry for informative content rather than sales pitches.

By sharing your expertise, you're not just providing users with tips and solutions to their challenges; you're also offering them new insights. This helps build trust and credibility, positioning you as a reliable authority in your field.

2 - Case studies

A well-executed case study speaks volumes about your credibility—it's a testament to your expertise and excellence.

Case studies, when targeted to the right audience, are not only engaging but also highly educational. They provide practical insights, best practices, and invaluable lessons gleaned from real-world situations. By sharing such content, you offer inspiration and knowledge to your connections, encouraging them to engage with your posts and learn from your experiences.

For your brand, this translates into attracting relevant opportunities, such as speaking engagements, consulting inquiries, and partnership proposals.

Moreover, case studies set you apart from competitors by showcasing the specific results you've achieved for clients or projects. This underscores your competitive edge and positions you as a top performer in your field.

3 - Behind-The-Scenes (BTS)

Contrary to popular belief, people crave human interaction—even in the realm of social media. It's the essence of the entire platform.

So, don't shy away from professionalism by being a faceless entity. You're a team of real, hardworking individuals, and it's perfectly fine to showcase that!

Here's why it matters:

Authenticity and transparency: Behind-the-scenes content offers a peek into the genuine, human side of your professional life. It reveals your day-to-day routines, work processes, and the personalities behind your brand. This transparency fosters trust and allows you to forge deeper connections with your audience.

Engagement: Behind-the-scenes content is inherently captivating and relatable. It offers your audience a unique insight and makes them feel included in your journey. As a result, it tends to drive higher engagement, as people enjoy witnessing the inner workings of businesses and projects firsthand.

4 - Success stories

Sharing success stories, whether they're yours or from others in your industry, can inspire and motivate your connections. When crafting such posts, selecting an image that mirrors the achieved success is key. Consider using visuals like a photo of a jubilant team or a graph depicting substantial growth. These images reinforce the narrative of success and make your posts more compelling and relatable to your audience.

5 - User-Generated Content (UGC)

Highlight content created by your customers or fans. This not only fosters a sense of community but also serves as valuable social proof.

According to Nielsen, 92 percent of consumers trust user-generated content more than traditional advertising.

If you have a LinkedIn page followed by your customers, sharing UGC provides an authentic and unbiased perspective on your brand, products, or services.

Sharing UGC showcases positive experiences and validates the credibility and quality of your offerings. It also transforms your customers into brand advocates.

By featuring their content, you acknowledge and amplify their support and enthusiasm for your brand, fostering increased customer loyalty and advocacy. Additionally, it inspires others to become advocates, as they witness real people endorsing and enjoying your products or services.

6 - News updates

Keeping your network informed with the latest industry news establishes you as a knowledgeable professional. When sharing news updates, opt for an image that effectively represents the topic, such as a relevant headline or an image from the news article itself.

Being among the first to discuss a recent news update offers you a unique perspective within your network. Sharing valuable knowledge positions you ahead of the curve and garners respect from your peers. After all, being the source of valuable insights puts you at the forefront of industry discussions.

7 - Career spotlights

Highlighting professionals who have achieved remarkable success in your industry can serve as a source of inspiration and motivation for others. When creating career spotlight posts, select an image that showcases the individual being highlighted or their notable achievements.

Sharing career spotlights on LinkedIn communicates your passion for your field and your dedication to sharing valuable insights with your network. It demonstrates your commitment to fostering a community of learning and growth within your industry.

8 - Webinars and Events

Planning to host a webinar or event? LinkedIn is the perfect platform to promote it. Even after the event concludes, you can continue to share clips or highlight key takeaways.

LinkedIn content has the potential to gain significant organic reach or even go viral. If your webinar promotion strikes a chord with your network and they find it valuable, they may share it with their connections. This amplifies the reach of your webinar beyond your immediate network, leading to increased visibility, registrations, and a broader audience for your event. Leveraging LinkedIn for webinar promotion can maximize engagement and ensure your event reaches its full potential.

9 - Polls

Utilizing polls on LinkedIn is an excellent strategy to engage your audience and glean valuable insights. By posing thought-provoking questions about industry trends or challenges, you encourage active participation and foster meaningful discussions.

Enhance your polls by incorporating an eye-catching image. A vibrant graphic with a question overlay can capture attention and entice users to participate. Polls are particularly effective for engaging with your network, as users are more inclined to interact with them compared to regular posts. Leveraging polls can amplify engagement and facilitate valuable conversations within your LinkedIn community.

10 - Motivational content

LinkedIn offers an ideal platform for sharing inspirational stories, whether they're personal anecdotes or tales of others' triumphs. This type of content resonates deeply with users and garners significant traction on the platform. There are various ways to adopt this approach, such as sharing inspiring case studies, thought-provoking quotes, or any content that uplifts and motivates others.

Tailor your approach to align with your content style and your audience's preferences. If you're sharing a quote or someone else's story, ensure to tag them. This not only expands your reach but also encourages discussion and engagement within your network. Leveraging motivational content not only inspires others but also strengthens your connections and fosters a supportive community on LinkedIn.

Conclusion

Ready to revamp your LinkedIn content strategy and break free from the traditional mold? Consider incorporating one or more of the content tips provided above.

Remember: LinkedIn is a social network, not a platform for relentless self-promotion. If your aim is to spam people with sales pitches, you're better off buying an email list.

Instead, focus on creating content that resonates with your connections. Engage them with well-thought-out posts that share unique perspectives, entertain, or spark meaningful discussions. After all, it's called social media for a reason—it's about building connections and fostering engagement.