Understanding what's trending on LinkedIn and its significance for your audience is crucial for creating impactful content. From breaking news to industry insights, trending topics can shape the way your audience engages with your profile.

In this guide, we'll delve into the importance of trending topics, how to identify them, and strategies to effectively integrate them into your content strategy.

What is a trending topic on LinkedIn?

Trending topics on LinkedIn are simply what users are talking about right now. They can be anything from breaking news to popular hashtags or engaging discussions. Each user's feed shows trending topics that match their interests and profile.

How to find what’s trending on LinkedIn?

On LinkedIn, identifying trending topics is straightforward: simply navigate within the platform.

LinkedIn News

LinkedIn's editorial team curates insights, trends, and breaking news that's currently making waves on the platform. The Daily Rundown, a featured offering, delivers professional news daily. Users with the mobile app can opt for notifications to receive these updates each morning.

Additionally, users can explore Editor's Picks, showcasing comments and posts deemed most relevant to specific stories. Reposting or commenting on these selected posts can enhance visibility and engagement.

How to use LinkedIn trends effectively?

To maximize your presence and opportunities on LinkedIn, it's crucial to harness the power of trending topics. Here's how you can make the most of what's buzzing on the platform:

1. Localize Your Focus

While global trends are insightful, honing in on localized topics can yield more relevance and engagement. Identify trends specific to your region and engage with posts and accounts that resonate with your local audience. For instance, if you're based in Canada, participate in discussions surrounding significant events or issues impacting the Canadian landscape.

2. Utilize Trends for Keyword Insights

LinkedIn trends not only highlight popular stories but also offer valuable keyword and hashtag data. Analyze trending topics to understand the language and phrases commonly used. This insight can inform your content strategy and enhance your visibility both on LinkedIn and beyond.

3. Engage Authentically

Join conversations related to your niche and personal brand, but do so authentically. Avoid merely chasing trends for the sake of it. Instead, focus on engaging with topics that genuinely align with your expertise and interests. Whether you're a copywriter or an industry professional, contribute meaningfully to discussions within your domain.

4. Create Relevant Content

Craft content that resonates with your audience by incorporating trending topics into your posts. Leverage platforms like Taplio to discover niche-specific trends and generate share-worthy LinkedIn content. By staying relevant and insightful, you'll attract and retain the attention of your target audience.

5. Avoid Superficial Engagement

While it may be tempting to jump on every trend, prioritize authenticity over trend-chasing. Avoid superficial posts that lack genuine value or relevance to your audience. Instead, focus on providing unique perspectives and valuable insights that contribute meaningfully to ongoing discussions.

By aligning your LinkedIn strategy with trending topics in a genuine and relevant manner, you can establish a strong personal brand and enhance your visibility on the platform.

5 LinkedIn trends for enhanced performance

In the fast-paced world of LinkedIn, staying ahead means tapping into emerging trends that shape the platform's landscape. Here's an in-depth look at five key trends poised to revolutionize your LinkedIn experience:

1. Massive Boost in Personal Branding and Social Selling

This year heralds a paradigm shift for entrepreneurs and business owners as the world embraces the online marketplace. Personal branding on platforms like LinkedIn will be paramount, as consumers seek trusted brands they can build lasting relationships with.

Social selling, centered on building meaningful connections with existing followers, will be a cornerstone of this strategy. Craft compelling stories around your customer's needs and deliver valuable content that blends education with entertainment to captivate your audience.

2. Communities Getting Stronger

LinkedIn communities have evolved from professional networks to dynamic hubs for industry leaders and entrepreneurs worldwide. Building your personal brand within these communities offers unparalleled networking opportunities and invaluable industry insights. Engage authentically with like-minded professionals to expand your reach and influence on the platform.

3. AI and “Smart Content” Will Take Over

As technology advances, AI will play an increasingly central role in content creation on LinkedIn. Tools like ChatGPT, Jasper, and Copy.ai are transforming the landscape, offering innovative solutions for crafting high-quality, targeted content.

Use AI to enhance your content efficiency, leverage post-scheduling features, and maintain brand consistency on LinkedIn.

4. Short Video Becoming an Irreplaceable Part of Content Creation

Embracing the rise of video content on LinkedIn offers a unique opportunity to elevate your personal brand. Videos allow you to showcase your expertise in a captivating manner, forging stronger connections with your audience through emotion and engagement. With just a click, viewers can immerse themselves in your message, whether you're passionately sharing insights or offering valuable tutorials.

Video content empowers you to control your online presence, leveraging bold visuals and compelling storytelling to leave a lasting impression. Whether it's sharing industry tutorials or offering glimpses behind the scenes, short-form videos enable you to highlight your skills and personality effectively.

5. LinkedIn Micro-Influencers Will Flourish

Positioning yourself as a micro-influencer on LinkedIn can significantly boost your professional brand. LinkedIn micro-influencers are perceived as niche voices, fostering better engagement with their audience compared to anonymous corporations.

Leveraging this trust, micro-influencers can drive meaningful interactions and build credibility by crafting engaging content and fostering authentic connections. As the influencer economy continues to grow exponentially, establishing yourself as a LinkedIn micro-influencer presents a valuable opportunity to stand out and thrive in 2024.

Conclusion

In the fast-paced world of LinkedIn, staying ahead means tapping into emerging trends that shape the platform's landscape. Understanding what's trending and leveraging these insights can help you establish a strong personal brand and enhance your visibility on the platform. By aligning your LinkedIn strategy with trending topics in a genuine and relevant manner, you can connect with your audience more effectively and drive meaningful engagement.